Leading the way since 2007
A 'Market disrupter' is a relatively new but increasingly used phrase in recent years, and it refers to a business that has revolutionised a market or industry by taking an alternative and more successful supply approach.
A market disrupter is just how car2cover.co.uk, could be described. A website established by two forward thinking individuals in 2007, who at the time were employed within the retail motor industry - selling a range of specialist insurances to car buyers. These included; Gap Insurance, Tyre, Alloy Wheel and Scratch and Dent Insurance, and were the highly profitable monopoly of motor dealers - hence a plan to break the monopoly was hatched. One of those entrepreneurs, Tom Barley, who had been a manager with BMW for many years, explained "The motor industry pays no attention to the insurer's terms of cover and in many cases, the insurances they sell are not entirely suitable for the customer's circumstances. Having experienced how poorly some policies perform and frankly, the extortionate pricing, we set about providing the consumer with an online high-quality range of alternatives at up to 70% less than those sold by motor dealers" The business maintains a philosophy of designing cover directly with 'A' rated secure insurers to work in the way the business expects and its volume of sales enable it to provide cover at simply remarkable rates. With an ever expanding customer base and a high level of repeat business, we can expect car2cover.co.uk to be the shining light for many years to come.